Optimal insight into web visits with WebVisitAnalyser CRM link

Every organization wants to get the optimal return from its activities and employees. An important prerequisite for achieving this objective is internally doing the right things and doing things right. Two examples of doing the right things are: the marketing department focusing on those activities that yield the most return and the sales department focusing only on the most promising prospects. This is the ideal scenario. The WebVisitAnalyser CRM link helps you gain optimal customer insight to realize the ideal scenario.

Mistakes made during sales process

Many organizations aspire to the scenario of only dealing with those activities, prospects and customers that really bring returns. Yet organizations still regularly get things wrong during the sales process. An example of this is that organizations often fail to differentiate between the marketing and sales activities they perform in the various stages of the buying process.

In addition, there is often poor cooperation between marketing and sales. As a result, it can happen that marketing activities are considered successful by the marketing department, while the sales department has a different opinion.

In addition, as a result of miscommunication, more hours are regularly incurred than budgeted in advance with the customer. This often does not benefit employee and customer satisfaction.

Obtaining optimal customer insight

Is the above recognizable to you and your organization? Probably so. Vicus now offers organizations the solution to achieve the ideal scenario. With the JourneyFunnel Model in combination with vtiger CRM and the WebVisitAnalyser you will obtain optimal insight into the quality, wishes and behavior of your web visitors (prospects and customers).

JourneyFunnel Model makes purchase phase insightful

The JourneyFunnel Model gives organizations insight into the phase of the (repeated) buying process where prospect and customers are. By defining contact points* and assigning them to the various phases of the purchase process you lay the theoretical foundation for customer focus. With the WebVisitAnalyser you then actually start measuring. And measuring = knowing.

* Contact points: marketing and communication activities and sales efforts by which you, as an organization, get in touch with the prospect or customer and vice versa

WebVisitAnalyser customer profile building

With the WebVisitAnalyser you assign scores to the various contact points. You have formulated these contact points in advance and assigned them to the various phases of the purchasing process. By assigning scores, your organization determines in advance the priority you will give to prospects and customers. For example, a web visitor who makes an information request will be given a higher score than a web visitor who merely reads a few blogs.

The WebVisitAnalyser is a handy tool that allows you to build up a score profile of your business webshop and/or website visitor (at organization level) and thus a customer profile. By installing a single measurement script on your (web) site or shop, you can immediately map out the behavior and characteristics of the web visitor.

Take immediate action on the best prospects and customers

The WebVisitAnalyser gives your organization information about the quality of web visits. As an organization you want to gain direct insight into the status of your web visitors. You also want all employees (especially those in the marketing and sales department) to be able to take immediate action and take the right actions.

After all, you don't want a "hot lead" to defect to the competitor after an information request, because he / she believes that he was not helped sufficiently or quickly by you.

Don't miss out on sales

By linking the WebVisitAnalyser to your CRM system you will prevent losing sales. Vicus arranges this WebVisitAnalyser CRM link for you in such a way that your marketing and sales department can approach the right prospects and customers and perform the right marketing and sales activities. And, the best part is: only a relatively small investment is required to realize this optimal customer focus.

WebVisitAnalyser - CRM link easy to set up

Vtiger is already a complete, feature-rich and user-friendly CRM system at its base, suitable for any type of organization. The package consists of a marketing, sales and customer service section and helps organizations to achieve step-by-step growth.

Vicus can create a custom script for your organization whereby your desired 'Lead statuses' are entered into vtiger CRM. You can include the 'Lead status' in the script and assign it per web visitor based on the scoring profile from the WebVisitAnalyser.

The score of the web visitor is entered directly into your vtiger CRM from the WebVisitAnalyser. You can adjust the lead status as you see fit and according to the progress of the contact with the prospect. This way your marketing and sales department always have direct insight into the status and progress of sales projects.

Assign lead status and further follow-up

You can assign the following statuses to the Lead Status field, among others:

• Nurture: the customer has no concrete interest for the time being. Task of marketing department to keep this group of prospects warm through targeted campaigns (newsletters, e-mailings, promotions).
• Qualified: prospects that have been pre-qualified by Marketing and are passed on to sales. These are the hot leads that fit your target market.
• Target: often a name for web visitors who have viewed your website once or a few times, but have only taken limited actions there (e.g., reading a blog or reading a news article). These prospects are suitable for cold calling.
• Recycle: a previously 'lost' prospect comes back into the sales process because he/she visits your website or shop and performs certain actions there that indicate (product) interest.
• Web form received: the web visitor has filled in a web form. The automatic message 'Web form received' indicates this. The visitor should now be called back with the aim of gaining more insight into the wishes, the current situation of the company and the ambitions for the future.
• Demo scheduled: next step in the process. You have scheduled an online demo or an on-site appointment (demo).
• Dropout - Lost: during the sales process, you lost the prospect to a competitor.
• Dropout - Disqualified: the web visitor does not match your target audience. You decide to disqualify them.

Continue to grow with the WebVisitAnalyser CRM link

The WebVisitAnalyser - vtiger CRM link gives you direct insight into the quality of prospects and customers. Your sales and marketing department can thus see directly in the CRM system which prospects and customers should be served immediately and which require specific treatment (such as the 'nurture' group).

Advantages WebVisitAnalyser CRM link

• automated direct insight into the quality and profile of web visitors (prospects and customers)
• direct insight into stage of purchase process(buyer and customer journey) where the web visitor is.
• Easier qualification and prioritization of prospects and customers to be followed up on
• direct follow-up of most promising prospects and customers by sales
• keep specific prospects warm (nurture) through marketing
• time and cost savings
• Focus on right customers and prospects
• no wasting time on unprofitable prospects and customers
• increasing employee and customer satisfaction

Learn more

The WebVisitAnalyser CRM link is successfully in use at several organizations. Your organization too can achieve incremental growth with the implementation of the JourneyFunnel Model, WebVisitAnalyser and vtiger CRM.

Are you not working with vtiger CRM, but with another CRM system? No problem. Vicus will install for you a 'light' CRM in the background with which the link with WebVisitAnalyser will be set up.

Do you also want an optimal customer focus, time and cost savings, better leads and more satisfied customers and employees? Please contact Luuk Roovers at 033 461 1196 or send an email to sales@vicus.nl.