Customer service automation more important than price

In my previous blog, I wrote about the sales funnel. The sales funnel is an effective tool for more business. In this second part, I want to draw your attention to customer service automation. Excellent customer service can lead to existing customers buying more. That is cheaper than bringing in new customers!

One of the most enjoyable jobs of a junior account manager is customer contact. You speak to ambitious companies that want to get to the top. Some know exactly how and what because they are market leaders. Some entrepreneurs sell products for which there are many providers. This group runs into challenges, such as what strategy should they choose and what is their USP?

Customer service automation better than price war

Most business owners don't feel like engaging in a price war. Because in the end, that doesn't make you a better company. After all, you're not attracting the right customers.

A successful business is only truly successful if it can change with the times. This has nothing to do with size of the business and number of employees. If you don't change, you may end up having to start something else. Successful B2B/B2C webshop owners will anticipate new customer needs and want to distinguish themselves with a personal customer approach. Is your company already working on that? Then keep in mind that customers increasingly expect a personal and proactive approach. In other words: "In 2020, customer experience is more important than price or product features".

Vtiger customer service automation

Vtiger is a complete customer relationship management package. Few CRM software support your customer service with a customer portal. As part of our competitive analysis, we put 20 CRM packages side by side. It shows that vtiger is in a very good position when it comes to solutions to support improving customer service. Returns and complaints are handled more efficiently by your organization. Via the vtiger customer portal you offer your customers or resellers an excellent self-service tool with which they can always consult the current state of affairs directly online. The vtiger CRM system can also be used for a knowledge base, documentation and ticket management.

Good customer service automation:

• Builds credibility and trust that can lead to customer loyalty.
• Helps determine your marketing and sales budget.
• Helps deliver good service and can lead to more sales to existing customers.
• Can give your company an advantage over your competitors.
• Saves time. Employees can work more efficiently and effectively based on ticket priorities.
• Leads to customer focus. Customer-focused companies also tend to be social employers. So fine companies to work for.
• Lowers the cost of attracting new customers.
• Can make price less relevant by providing excellent customer service.

Employees of your organization will come to understand that they are the face of your company. Proper training in how to handle the phone can make employees feel more fulfilled in their jobs. Which ultimately translates into staff retention.

Proactive customer service starts with an open source crm solution from Vicus. Vtiger features are designed to provide your business with the highest level of proactive customer service.