Why email marketing is important for your webshop

5 reasons to use email marketing for your webshop

• Reactivate inactive customers with email marketing
• Increase conversion within your webshop
• Reward loyal customers through email marketing
• Increase brand awareness with email marketing
• Support customers after purchase in your webshop

Email marketing is a powerful tool. You can send an e-mail to visitors who have abandoned their shopping cart prematurely. Or send customers who haven't ordered anything in your webshop for a long time an email with a nice offer.

There are also some more indirect ways of approaching them through a newsletter or an email with helpful tips on how to use the purchased product.

Reactivate inactive customers with email marketing

Even the most popular brands have to deal with inactive customers. It could be that you have really lost these customers but it could also be that they have forgotten about you. To rule that out, you can set up a specific campaign within email marketing.

Through a reactivation campaign you can find out what you can expect from this customer group. Even if they don't immediately order something in your webshop, opening an e-mail means they see your name and brand. After the reactivation campaign is over, you remove the inactive customers who have not opened any e-mail in the campaign.

Increase conversion within your webshop

One of the best ways to achieve email conversion is to divide your customer base into specific groups. You do this division into groups based on the information you have collected from your customers within your CRM or the platform you use for your email marketing.

A common technique within email marketing is to send a personalized email to customers within a geographic area or to customers with a certain purchase history. This means you have to segment and personalize the customer base. This makes the email appear to be written specifically for the recipient.

Reward loyal customers through email marketing

Getting existing customers to return to a web shop again and again is the most important marketing task you have. You can do this, for example, with a loyalty program as part of your email marketing. Reward those customers who have reached a certain milestone, such as the number of products purchased or a total amount spent within your webshop.

Increase brand awareness with email marketing

With email marketing, you can also increase your brand awareness. Use an email campaign to invite customers to leave a review on your website and other review websites such as Trustpilot and The Feedback Company. Besides helping you with your brand awareness, it also helps your (future) customers. Finally, this feedback also helps you to make any improvements and thus provide a better customer experience.

Support customers after purchase in your webshop

Email marketing gives you the opportunity to stay in touch with your customers after they place their order with information and progress on the shipment of the product. Through email you send tracking information, but also a thank you message. When you share this kind of information with your customers at the right time it gives a good customer experience.

Also, don't forget to ask for a product review and recommendation. The best time to do that is when your customers receive the package and open it. This kind of 'aftercare' will make customers happy to order from you again and will recommend your web shop.