Customer Insight Architecture

Awarded Future-IT

Optimize your marketing, sales and service based on the online and offline behavior and interests of prospects and customers

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In 2016, we received the international Architecture Excellence Award from iCMG.

Vicus developed the Customer Insight Architecture. With it you optimize marketing, sales and service based on the online and offline behavior and interests of prospects and customers.

with a good plan the result will be better

Approach with modern components

Vicus has a dream that all business processes run on open source software. Therefore, we work with the best parties in the market to provide a good total solution.

You know in outline what you want to have but aren't sure how to make it happen. Is the existing software usable? Do processes need to be adjusted? That's why we offer proven solutions.

Because we often work with similar situations, we have developed a reference architecture. This contains frequently occurring situations and we quickly zoom in on exceptions.

An architecture is a concept that initially exists only on paper. On this basis, systems are actually purchased, installed, set up and integrated.
After taking stock using the Business Canvas Method and our e-commerce success model, we get to work determining the architecture that fits your needs.
Our (software) architect remains involved in the execution of your project to ensure that the plan becomes a reality.

The architecture is unique in that it is the first in the market to support the JourneyFunnel Model. This new model increases the effectiveness of online and offline marketing activities performed in the Buyer and Customer Journey and traditional inside and outside sales activities in the sales funnel (sales funnel).

The unique JourneyFunnel Model gives structure to the collaboration between marketing and sales.

VOSBA is the underlying technical architecture that we use to tie all the systems together for you.

Get your playing field right?

E-commerce architecture

Vicus is expert in implementing integrated solutions in the fields of e-commerce, marketing, sales and customer service. So that we can integrate your processes into a well-oiled sales machine.

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