Kabeltje Wouter Hol told success story

Wouter tells of the start. Boxes in the room at my parents' house. "They became less and less happy." Then it went via a purpose-built garden shed, a shed on an industrial estate to a modern warehouse at Nic.Oud. About his success Wouter says. "Hard work, but above all thinking from the customer's point of view. How would you like to be treated as a customer yourself?". Another tip from Wouter is "Find the right partners to help you build a well-oiled machine. Now, after years, I no longer have to worry about execution and technology myself, but can focus on further developing my business."

The road to success in 5 stages

Wouter and his colleagues worked their way steadily through the 5 phases for an e-commerce company over the past few years. Luuk Roovers, director of Vicus, says "It is very important for an e-commerce company that the basis is built properly. Vicus takes organizations by the hand that want to run e-commerce in a professional manner. To this end, we use the e-commerce success model we developed ourselves to steer this growth in the right direction. At Rapbid VOF (the company behind Kabeltje.com) we have put a lot of energy in the last year into integrating business processes (phase 4) both internally and externally and we are now on the eve of phase 5: product and market development."

Cable

In March 2011, Kabeltje was chosen by consumers as the best online store for consumer electronics. For this Kabeltje.com received a Thuiswinkel Award. In addition, the customer satisfaction is measured by an external agency and Kabeltje gets a 9.2 in a survey of 11,000 consumers. Wouter and his team can rightly be proud of these great results. You don't buy a cable because you like it or because you feel like it. You buy a cable because you need it. Without the cable no TV, no charged phone or no connection to the Internet! That's why you need the cable as soon as possible.

Snoobi online business intelligence

Snoobi with e-commerce tracking is used by Kabeltje to track in detail what is happening on the website and provide direction for continued growth. Kabeltje's staff and partners see in detail where potential problems are occurring and where improvements are needed for even more online sales.

Critical Performance Indicators (KPIs).

Based on Critical Performance Indicators (KPIs), dashboards show how the online sales machine is working. The focus on KPIs varies by phase in the e-commerce success model.

4000m2 of cabling

The 4000m2 warehouse is full of cables that Kabeltje ships the same day. Nic.Oud handles the storage and processing of stock, order picking and shipping of Kabeltje.com orders. About thirty men work between 8:00 am and 10:30 pm to ensure that orders are processed as quickly as possible.

More information?

Contact Luuk Roovers of Vicus eBusiness Solutions if you would like to discuss without obligation whether Vicus can be of service to make your e-commerce a (greater) success.