PDR on Content Marketing

During the informal briefing at Vicus, there will be two guest presentations in addition to the official introduction of the JourneyFunnel© Model. In addition to Mark de Wit of Easyleads, this will be Peter Pors, Managing Director of PDR public relations. He will elaborate on the relationship between Content Marketing and effective sales. For example, the importance of "Customized Content" will be touched upon by him. Core of the story will be how to create more sales, awareness, better leads and fans with the 'right' content. According to PDR, this includes creating, seizing and capitalizing on PR opportunities every day. Register now for the informal briefing on Friday afternoon, May 27. More information can be found here.

About PDR

PDR public relations is a full-service Benelux PR agency with knowledge and experience in B2B, retail, healthcare, consumer products, food, construction and government.

• www.linkedin.com/in/peterpors