MARKETING AUTOMATION
Set up, measure, monitor
You do your best to bring in customers. Eventually, a prospect fills out a contact form and is counting on you to contact them.
Launch and follow
Measurable campaigns
Are you still performing the same marketing activities at every stage of the sales process? You significantly increase the effectiveness of your marketing activities by targeting the right phase of the buyer and customer journey at the right time. Actively inform your target group with the aim of persuading existing customers to stay or buy more and persuading new relations to become customers.
Vicus has won a Future-IT award for its Customer Insight Architecture. Within it, we work according to an innovative model we call JourneyFunnel Model.
Do you know what your marketing campaigns are producing? How many leads follow from a newsletter or marketing campaign? Are your marketing campaigns being properly followed up?
- improve communication;
- increases willingness to buy;
- Optimize lead / opportunity generation;
- result on actions (monitor and measure);
- Manage contact and sales data in one central marketing database.
Optimize the collaboration of marketing and sales and achieve a significantly higher return.
Smart software that analyzes all the information of your relations and filters actions from it and updates profiles in your crm.
Architecture of underlying infrastructure, software and process design to support marketing and sales.
Contact and sales reports.
Everything you need as a marketer
Vicus helps you with successful campaigns
Suppose you start a new campaign. You send an email to selected relations based on previously captured information. InVtiger CRM or newsletter system you see which recipient opened your mail. Information requests as a result of a campaign are automatically registered in the CRM campaign. You then determine which follow-up actions you want to automate.
Create digital profiles and segment by target audience divided into leads, suspects, prospects and customers.
Allow your visitors to qualify automatically, taking into account the interests and behaviors known in your crm.
Set up campaigns to keep leads, suspects and prospects warm. Reach your target audience with similar characteristics.
Send personalized, beautifully formatted emails. Individually or in volumes. Use the handy e-mail templates.
With workflows, you arrange with email and pdf templates to get the right message, at the right time, to the right recipient.
With a campaign, you want a landing page. The landing page challenges visitors to call or fill out a contact form.
Forms are the start of the dialogue with your visitors. Therefore, they should connect to both your visitor and your follow-up process.
Create templates for pdf brochures, generate personalized copies and send them by email or mail.
Generate reports and charts to evaluate the impact of your actions.
Leverage all the data in your database to personalize your content.
Link to your crm
Best tools in the market
A link to your CRM system with your favorite marketing tool immediately puts your leads and sales opportunities in the right place in your organization. Vicus offers you an attractive CRM system. Very complete as standard and ready to use by marketing, sales and customer service departments.
Customer Cases
See all customer cases
Stay tuned and get a higher return on investment
Make an appointment to get your organization to excel as soon as possible. In three months, your organization will look significantly different.
To get started quickly, call 033 461 1196 or fill out our contact form. We will then contact you as soon as possible.
